Tags: Attention, Beth Kantor, Buzz, Collaboration, Conference, Google, Live Tweeting, Noise, Nonprofit, Press Conference, Real-Time, Social Media, Social Web, Talking Points, Twitter, Ustream, Web 2.0, Youtube | Edit
Web Design / Social Media Consulting: (609) 365-0123 or martink@martinkelley.com
Delicious Web Design
Client projects and tech blog posts about Delicious
Tags: Attention, Beth Kantor, Buzz, Collaboration, Conference, Google, Live Tweeting, Noise, Nonprofit, Press Conference, Real-Time, Social Media, Social Web, Talking Points, Twitter, Ustream, Web 2.0, Youtube | Edit
I started building websites in 1995 with an award-winning Nonviolence.org hub site and was a social media pioneer when I redesigned its homepage to a blog format three years later. Before going independent as MartinKelley.com in 2006, I served on the staff of Friends General Conference (site) for eight years, where I worked in the FGC Quaker bookstore and built the Quakerfinder, FGC Gathering and youth ministry sites. I also worked for Friends Journal (site) for two years, putting select articles from their Quaker magazine online every month. Since then I've been privileged to work with Quaker organizations such as Friends World Committee for Consultation (site), Friends Council on Education (site) and Haverford Friends Meeting (site). I've done some exciting media work with the Philadelphia Penn Charter School (site) and built personal sites for well known Friends. I bring our testimony of integrity to every business transaction and when I address topics such as search engine optimization or pricing philosophy, I try to do so from a Friends perspective.
Web Design Specialties:
adwords,
aggregators,
analytics,
blog,
blogging,
budget,
church,
consultant,
content,
content
management system,
css,
delicious,
design,
direct mail,
dreamweaver,
drupal,
education,
email,
facebook,
firefox,
flash,
flickr,
friends,
google,
google maps,
hebrew,
hittail,
javascript,
movable type,
music,
nonviolence,
paypal,
personal blog,
photo sharing,
quaker,
school,
seo,
small business,
south jersey,
video,
web,
wikipedia,
wordpress,
yahoo,
youtube.
Continue reading Quaker Design.
Categories:
quaker
|
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Web Designer, Content Editor, SEO Specialist
See also: Print Resume, LinkedIn profile.SKILLS
Consulting: Fifteen years of experience in nonprofit world. Much of this work consists of educating staff and leadership on effective use of online communication technologies. Current focus is on analytics, integrating social media, and helping nonprofits adopt content management systems.
Web Development: Proficiency in HTML, XHTML, PHP, CSS, PERL (CGI), MYSQL, Adobe Dreamweaver, Six Apart's Movable Type, Drupal, WordPress, t and related content management systems, along with Search Engine Optimization techniques and analytic tracking methods. Experience with various shopping cart backends for E-Commerce applications. Comfortable with Quark Xpress, Adobe Pagemaker, Adobe Photoshop, Joomla, and Javascript. Close follower of Web 2.0 developments.
Editing: Experience as Acquiring Editor for nonprofit publishing house; proficient at negotiations, copy editing, marketing.
Continue reading Resume.
Categories:
Resume
Tags: Adobe, Analytics, Annual Reports, Bulk Email, Cheltenham High School, Consulting, Content Editor, Delicious, Dreamweaver, Drupal, Editor, Feedburner, Fellowship Of Reconciliation, Flickr, Friends General Conference, Friends Journal, Geography, Graphic Representations, Haddonfield, Internet Communications, Javascript, Joomla, New Society Publishers, Ning, Nonprofits, Nonviolence, Oreilly Media, Pagemaker, Pax Christi, Pennsylvania, Philadelphia, Philosophy, Photoshop, Quakerquaker, Raphael Webscapes, Resume, Search Engine Visibility, Seo, Six Apart, Social Media, Villanova, Villanova University, War Resisters League, Wordpress, World Game Institute, Wyncote | Edit
RSS
Syndication feeds are small web files that summarize the latest posts
to a particular blog or news site. They're a central repository of
basic information: title, author, post date, a summary of the post and
sometimes the whole post itself. You can open these files directly (here's the raw file for this blog) but you'll see there's a hierarchy of coding that makes it visually uninteresting.
Categories:
Practical 2.0
,
RSS Syndication
Syndication feeds are the lingua franca powering all the cool new websites. It doesn't matter what blogging platform you use or what operating system you're on: if your software provides an RSS feed I can mix and match it and use it to pull in content to my site.
Examples 1: Photographs: I email all of my adorable kid pictures to the photo sharing site Flickr, which then provides a syndication feed ("here"). I use a little fancy patch of coding on my website to pull in the information about the latest photos (location, caption, etc) so that I can display them on my homepage. Whenever you go to my Theo age you'll see the latest Flickr photos of him.
Example 2: Bookmarks. I also use the "social bookmarking" system with the odd name of del.icio.us. When I find a page I want to bookmark, I click a Delicious button in my browser, which opens a pop-up window. I write a description, pick a category or two and hit save. Deliciouis then provides an RSS syndication feed which I can use to pull together a list of my latest bookmarks and display it on my website. Wave a few magic wands of complication (pay no attention to the man behind the curtain!) and you have the main trick behind Quakerquaker.org.
I've simplified both examples a bit but you probably get the point. Syndication feeds are the secret behind blog readers like Bloglines and email subscription services like the one's I provide for quakerquaker.org.
New to me is the concepts around the Well-Formed Web. As described by Kevin Donahue "The layman's premise of the Well-Formed Web is that each site will have drill-down feeds - a top level feed, item specific feeds, and so on." What this means is that you don't just have one single RSS feed on a site (your latest ten posts) but RSS feeds on everything. Every category get its own unique feeds (e.g., the last ten posts about web design) and every post gets its own unique feed tracking its comments (e.g., this feed of comments from my "Introducing MartinKelley.com" post). It certainly seems a bit like overkill but computers are doing all the work and the result gives us a multi-dimensionality that we can use to pull all sorts of neat things together.
Tags: Adorable Kid, Blog, Blogging, Caption, Email, Flickr, Hierarchy, Lingua Franca, Mix And Match, News Site, Operating System, Photo Sharing, Raw File, Rss Syndication, Web | Edit
Hire Martin!
I build sites and online promotion campaigns to your specs and
budgets and can be your guide to social media marketing.
Also available: my resume, a brief biography, organizations I've worked with, speaking and workshop engagements, client recommendations and a portfolio of recent work:
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Beth Kantor's nonprofit blog has an good article asking about the possibilities for real-time web interaction and asks whether it's possible for the web to let someone be in two places at the same time:
For me, the eye-opening moment of real-time collaboration came last winter when I was planning a conference with two friends. The three of us knew each other pretty well and we had all met each other one-on-one but we had never been in the same room together (this wouldn't happen until the first evening of the conference we were co-leading!). A month to go we scheduled a conference call to hash out details.
I got on Skype from my New Jersey home and called Robin on her Bay Area landline and Wess on his cellphone in Los Angeles. The mixed telephony was fun enough, but the amazing part came when we brought our computers into the conversation. Within minutes we had opened up a shared Google Doc file and started cutting and pasting agenda items. Someone made a reference to a video, found it on Youtube and sent it to the other two by Twitter. Wess had a secondary wiki going, we were bookmarking resources on Delicious and sending links by instant messenger.
This is qualitatively different from the two-places-at-once scenario that Beth Kantor was imagining because we were using real-time web tools to be more present with one another. Our attention was more focused on the work at hand.
I'm more skeptical about nonprofits engaging in the live tweeting phenomenon--fast-pace, real-time updates on Twitter and other "micro-blogging" services. These tend to be so much useless noise. How useful can we be if our attention is so divided?
Last week a nonprofit I follow used Twitter to cover a press conference. I'm sorry to say that the flood of tweets amounted to a lot of useless trivia. So what that the politician you invited actually showed up in the room? That he actually walked to the podium? That he actually started talking? That he ticked through your talking points? These are all things we knew would happen when the press conference was announced. There was no NEWs in this and no take-away that could get me more involved.
What would have been useful were links to background issues, a five-things-you-do list, and a five minute wrap-up video released within an hour of the event's end. They could have been coordinated in such a way to ramp up the real time buzz: if they had posted an Twitter update every half hour or so w/one selected highlight and a link to a live Ustream.tv link I probably would have checked it out. The difference is that I would have chosen to have my workday interrupted by all of this extra activity. In the online economy, attention is the currency and any unusual activity is a kind of mugging.
When I talk to clients, I invariably tell that "social media" is inherently social, which is to say that it's about people communicating. The excitement we bring to our everyday communication and the judgment we show in shaping the message is much more important than the Web 2.0 tool de jour.